Writing: Wrote effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Has knowledge of writing for Search Engine Optimization (SEO). Research: Know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use. Problem-Solving: Figured out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues or deal with angry customers. Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization. Interpersonal Skills: Has direct connection between a company and the public. Being friendly and approachable online will help. Technical Skills: Worked with almost exclusively through computers. Understanding computers, SEO, internet access and being tech savvy is necessary.