A social media manager is in charge of directing how a business interacts with the public by putting content strategy for social media platforms into action. They must analyze engagement data, spot patterns in customer interactions, and develop digital initiatives to foster online communities. A social media manager's (or a social media management team's) first duty is to create and carry out a social media marketing strategy. The primary responsibility of a social media manager (or social media management team) is to develop and implement a social media marketing plan