With over 7 years of experience in trade marketing and business ownership, I bring a strategic and results-driven approach to social media management. My journey, particularly within the food industry, has sharpened my ability to craft compelling narratives that resonate with audiences, drive engagement, and achieve tangible business outcomes. As the founder of Plant-based Kusina, I have developed and implemented digital marketing strategies that align with the growing trends in sustainability and plant-based nutrition, successfully growing an engaged online community.

My background includes spearheading marketing initiatives at Jollibee Foods Corporation, where I launched successful campaigns like Burger King's King Feast for 2 and built training programs for store marketing managers, enhancing local store promotions and customer interactions. These experiences have deepened my expertise in leveraging social media as a powerful tool for storytelling, customer engagement, and brand loyalty.

I am adept at creating data-driven content strategies, utilizing social media analytics to optimize campaigns, and staying current with platform trends to keep brands relevant and competitive. My ability to blend creativity with strategic planning and my understanding of consumer behavior allows me to produce high-impact content that drives growth and brand visibility.

I am passionate about social media’s role in shaping brand identities and excited about the opportunity to bring my expertise in digital marketing and consumer engagement to your team.