I do understand the big picture. How to search, content, and social media all work together. I outline goals, define your target audience, and know what platforms will help scale. I use the right tools to do “social at scale” and automate.d the big picture. How to search, content, and social media all work together. I outline goals, define your target audience, and know what platforms will help scale. I use the right tools to do “social at scale” and automate.