Responsibilities:
SMM strategy development: defining goals and objectives of promotion in social networks, analyzing the target audience, competitors and the market.
Creation and design of communities: development of content plan, creation and placement of posts, contests and promotions, moderation of communities.
Setting up targeted advertising: defining the target audience, creating ads, launching and optimizing advertising campaigns.
Analyzing and evaluating performance: tracking KPIs, preparing reports.
Audience interaction: communicating with subscribers, answering questions and comments, handling appeals.
Skills:
Knowledge of social networks and their features.
Ability to create interesting and engaging content.
Copywriting and storytelling skills.
Knowledge of the basics of targeted advertising.
Ability to work with analytics tools.
Communication and teamwork skills.