1. Paid Ad Campaign Management
- Setting up and managing ad campaigns on Meta (Facebook & Instagram), TikTok, and Snapchat.
- Advanced audience research, segmentation, and retargeting.
- A/B testing for ad creatives, copy, and targeting to optimize performance.
- Budget allocation and optimization to maximize ROI.
- Performance tracking and detailed reporting for data-driven decisions.
2. Strategy Development
- Comprehensive social media marketing strategy tailored to your business goals.
- Competitor analysis and market research.
- Organic and paid strategy alignment for consistent branding.
3. Content Strategy & Creation
- Developing creative ad concepts with scroll-stopping visuals and hooks.
- Storyboard creation for TikTok and Snapchat Ads to boost engagement.
- Creating engaging captions and headlines for posts and ads.
- Guidance on UGC (User-Generated Content) strategies for better authenticity.
4. E-commerce & Lead Generation Campaigns
- Optimizing campaigns for e-commerce sales, lead generation, or app downloads.
- Shopify integration for dynamic product ads.
- Funnel setup and tracking for conversions.
5. Analytics & Reporting
- In-depth analysis of campaign performance metrics (CTR, CPC, CPA, ROAS).
- Google Analytics and Meta Pixel setup for tracking customer journeys.
- Monthly or weekly reporting with actionable insights to improve campaigns.
6. Account Optimization & Audit
- Auditing existing ad accounts for inefficiencies or missed opportunities.
- Optimizing ad creatives, audience settings, and bidding strategies.
- Cleaning up campaigns and organizing them for better performance tracking.
7. Organic Social Media Growth (Optional)
- Creating and scheduling posts to engage your audience.
- Hashtag research and optimization for organic reach.
- Engaging with followers and building community relationships.