A social media marketer is a professional who specializes in using social media platforms to promote and market products, services, or ideas. Their primary role is to create and execute social media marketing campaigns that help businesses reach their target audience, increase brand awareness, and drive traffic to their website.

To be a successful social media marketer, one needs to have a strong understanding of social media platforms, digital marketing strategies, and consumer behavior. They must also possess excellent communication, analytical, and creative skills.

The job responsibilities of a social media marketer may include creating and curating content for social media platforms, managing social media accounts, monitoring social media trends and analytics, creating and managing paid social media advertising campaigns, and collaborating with other marketing teams.

To become a social media marketer, one typically needs a bachelor's degree in marketing, communications, or a related field. However, practical experience in social media marketing, as well as relevant certifications, can also be beneficial.

Overall, social media marketing has become an essential part of modern businesses, and social media marketers play a critical role in helping businesses succeed in the digital age.