-Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules. -Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management. -Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies. -Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns. -Reports progress to senior marketing management. -Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram. -Researches and monitors activity of company competitors. -Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.