Social Media Marketing and Translation

Social Media Marketing

• Content Creation:  Ability to create engaging and relevant content (text, images, videos) tailored to target audiences
• SEO & SEM:  Knowledge of search engine optimization and search engine marketing to improve visibility.
• Analytics:  Proficiency in tools like Google Analytics, Hootsuite, or Facebook Insights to track and analyze performance
• Copywriting:   Crafting compelling messages that resonate with the audience
• Community Management:  Engaging with followers, responding to comments, and fostering a strong online community
• Ad Campaign Management:  Running and optimizing paid social media campaigns on platforms like Facebook, Instagram, LinkedIn,

Translation

• Language Proficiency: Fluency in at least two languages, with a deep understanding of grammar, vocabulary, and cultural nuances
• Subject Matter Expertise: Familiarity with specific domains (e.g., legal, medical, technical) for accurate translation
• Cultural Sensitivity: Ability to adapt the translation to fit the cultural context of the target audience
• CAT Tools: Experience with Computer-Assisted Translation (CAT) tools like SDL Trados, MemoQ, or Wordfast
• Proofreading: Attention to detail in reviewing and editing translations for accuracy and clarity.

Graphic Design

• Adobe Creative Suite: Expertise in tools like Photoshop, Premier Rush, Illustrator, 
• Typography: Understanding of font pairing and typography to enhance visual appeal.
• Layout and Composition: Arranging elements in a visually appealing and functional way.
• Color Theory: Knowledge of color harmony, contrast, and the psychological impact of colors
• Branding: Ability to create cohesive visual identities that align with brand values.

Video Editing

• Editing Software Proficiency: Expertise in software like Adobe Premiere Rush, and Capcut.
• Storytelling: Ability to create a compelling narrative through video, including pacing, emotion, and structure.
• Visual Effects (VFX): Knowledge of VFX software like After Effects to add motion graphics, animations, and other effects.
• Color Grading: Understanding color correction and grading to enhance the visual tone and mood of the video.

Transcription

• Typing Speed: High typing speed with accuracy (often measured in words per minute - WPM)
• Listening Skills: Strong ability to listen and transcribe spoken content accurately.
• Attention to Detail: Precision in capturing every word, including accents, dialects, and industry-specific terminology
• Time Management: Efficiency in managing time to meet tight deadlines
• Transcription Software: Familiarity with tools like Express Scribe, oTranscribe, or InqScribe.

Data Entry

• Typing Speed: Fast and accurate typing ability, often tested by WPM
• Attention to Detail: Strong focus on accuracy when entering data to avoid errors
• Spreadsheet Skills: Proficiency in Excel or Google Sheets, including formulas, pivot tables, and data organization.