Social Media Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.Essential Duties of the Social Media Manager Finding the right person to handle your company’s online presence is a challenge. It’s even more challenging when have to determine what that person’s job duties should be. While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships.Asking the right questions. I’ve written a comprehensive guide to help determine what your social media manager should be doing, where they’re succeeding and where you should place the most attention. Social Media Manager Job Description Deliberate planning, strategy and goal setting Turning fans into customers. Turning customers into advocates.