As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and acquiring leads/customers.
Key Responsibilities:
- Develop and Execute Digital Marketing Campaigns: Create, manage, and optimize campaigns across multiple channels including social media, email, SEO, PPC, and content marketing.
- Social Media Management: Plan, create, and publish engaging content on various social media platforms. Monitor and analyze social media performance metrics.
- SEO and Content Strategy: Conduct keyword research, optimize website content, and develop content strategies to improve organic search rankings.
- PPC Campaigns: Plan and manage pay-per-click advertising campaigns on platforms like Google Ads and social media ads. Monitor campaign performance and adjust strategies to maximize ROI.
- Email Marketing: Develop and execute email marketing campaigns to nurture leads and engage customers. Analyze email performance and implement improvements.
- Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) to measure the success of digital marketing efforts. Provide insights and recommendations based on data analysis.
- Collaboration: Work closely with the sales team, graphic designers, and other stakeholders to ensure cohesive marketing efforts and brand consistency.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role.
- In-depth knowledge of various digital marketing channels, tools, and best practices.
- Proficient in using digital marketing tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, Mailchimp, and social media management platforms.
- Strong analytical skills and experience in interpreting data to make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative mindset with a strong eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Join us in driving the future of digital marketing and making an impact in the industry!