Social Media Marketing Manager

As a social media marketing manager, I create and execute marketing strategies that help businesses connect with their target audience, increase brand awareness, and drive engagement and sales. With the rise of social media platforms, it has become essential for businesses to have a robust online presence, and that's where I come in.

• As a social media marketing manager, I first analyze the client's target audience and understand their behaviour, preferences, and interests. This helps me create content that resonates with them and drives engagement. I also keep track of the latest trends and changes in the algorithms of social media platforms to ensure that my strategies are always up to date.

Content creation is a big part of my job. I work with designers, copywriters, and video producers to create engaging and visually appealing content that aligns with the brand's messaging and values. This includes social media posts, blog articles, videos, infographics, and more.

• Another important aspect of my job is community management. I monitor social media accounts, respond to comments and messages, and engage with the audience to build a strong relationship with them. This helps create a loyal and engaged community that supports and advocates for the brand.

Social media advertising is also a key component of my job. I create and run targeted ads that reach the right audience, drive traffic to the website, and increase sales. I constantly monitor and optimize the campaigns to ensure they deliver the desired results.

• Finally, I use analytics tools to track and measure the success of my social media marketing strategies. This helps me understand what's working and what's not and make data-driven decisions to improve the overall performance.

Qualifications:

• Certified in Digital Marketing, Web Design and Search Engine 

  Optimization.

  • Proven experience in Digital Media Management and advertising, ideally in a B2C or B2B context

Platforms:

• Facebook
• Instagram
• Twitter
• LinkedIn
•  Pinterest

Tools:

• Hootsuite
• Buffer
• Hubspot
• Social Pilot
• Sprout Social

Industries:

1. E-commerce
2. Beauty and Fashion
3. Food and Beverage
4. Travel and Hospitality
5. Entertainment

Services Includes:

• Marketing strategy development
• Content creation
• Influencer outreach
• Schedule Posts
• Community Engagement
• Page evaluation