Social Media Marketing Manager

I have a four years experience as a Social Media Executive or you can say Social Media Marketing Manager. I have worked for Zuhair Group of Companies (Pvt.) Ltd and managed four companies social presence at different social media platforms including: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Tiktok. The four companies were under same parent brand. One was export company in Qatar, import company in Pakistan, Mineral water company in Pakistan and Travel Agency in Pakistan. I have managed their social media accounts through organic engagement as well as paid ads. I have ran and managed multiple successful paid campaigns on Meta Ads and LinkedIn Ads more.

I have skills of managing/handling social media accounts, content creation with the help of Canva (Graphic Designing) , content writing for relevant captions regarding the post, proper research and usage of relevant hashtags for the posts, clear Call-To-Action button, organic reach and engagement with followers and potential followers, successful paids ads with details targeting including Meta Ads, LinkedIn Ads and a basic knowledge about PPC (Google Ads). Plus, I answer all the messages, queries, feedbacks of customers on all Social Media Accounts and platforms. For paid ads, preparing content (creatives), proper hashtag usage, setting up target audience, target location, demographics related to target audience, use of keywords for detailed targeting, number of days for ad, setting lifetime or daily budget, finally publishing the paid ad and later daily analysis of ad once it is approved. I have experience of using social media tools like: Hootsuite, Buffer, Meta Business Suite, Facebook Insights and Canva etc. I have experience of creating content for company profiles/catalogues.