I am responsible for the branding of my client and running the social media campaign of the accounts. To manage the different digital platforms, I make sure I follow a schedule through calendar management. Found on the said calendar are writing contents, events, and campaigns to make my client's product/ service be marketable. In order to monitor the results of the campaign, I make it a point to monitor the analytics regularly so I would know which strategy is convincing. Furthermore, I always consider that communication is vital within the channel. So in order to keep the audience engagement in the community, I make sure I post something interesting. In a way, it's our own of outreaching to our audience.