Social Media Marketing Job Duties: - Creates marketing and social media campaigns and strategies - Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management - Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns - Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook and Instagram - Researches and monitors activity of company competitors - Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages