Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts. Social Media Marketing helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM). SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. Client Testimonials: "As the owner of a record label, efficiency and quick response are paramount in our fast paced industry. Marketing Media Wizard has been my go to Digital Marketing Agency going on 2 years now and they’ve always executed flawlessly. It’s hard to know who to trust in this industry and that’s why I stick with JD Parkman and his team because I know JD will give me the blunt truth and not lead me wrong, even if it’s not what i want to hear. It’s what’s needed to build a competitive company and stay ahead of the. Trust, creativity, and cost efficiency is what they deliver every time." "JD has been managing my AdWords campaign and from day one we saw instant results with significantly lower cost per a click and an increase in clicks since day one. In addition to the results we have seen, JD has been a pleasure to work with and has been very responsive throughout the campaign. I look forward to seeing what he comes up with next to increase my business, and working with him on future projects." "Amazing Responsiveness and Work Ethics. Solution Oriented and very focused in helping clients reach their goals. I have been highly impressed by his great understanding about my needs!"