A social media marketing specialist is someone who - Create, edit, and publish daily content that aligns with the brand vision, builds meaningful community connections, and encourages authentic engagement. - Daily monitoring of social channels - Manage relationships with influencers - Optimization of social media channels content and performance - Track social media analytics - Prepare reports and presentations on social media and influencer marketing activities and results - Maintain a cutting edge understanding of best practices, features, strategies, and tactics for social media channels And in addition to that l can conceive and manage the end-to-end email marketing process.