Traditional advertising channels are in decline. We’re sick of being fed adverts and we’re becoming more and more savvy in how we respond to them I have set up and sole Shopify stores and managed social media for clients across the globe. I work for  world’s fastest growing Influencer agency based in London. I have been running campaigns for the likes of British Airways, Adidas, Depop, Netflix, Apple Music, New Look and many more. The objectives of these campaigns varied, from brand awareness to website traffic and app downloads using all social media platforms with the focus being on natural growth ( not heavy facebook ad reliant) I personally have been in the digital marketing space now for over 2 years. I have also been working as an as a photographer. I am aware of how to create aesthetically pleasing visual content once we talk about your demographic to gain a better understanding of them. It’s not about “knowing your audience.” It’s about knowing what your audience is struggling with, what they want to learn more about, and what they really need.