-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
-Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
-Set up and optimize company pages within each platform to increase the visibility of company’s social content
-Moderate all user-generated content in line with the moderation policy for each community
-Create editorial calendars and syndication schedules