Now a day, Social Media plays a pivotal role in the personal life of an individual. A person spend a lot of time in social media sites like Face book, Twitter, Google Plus, Instagram, Pinterest , Linkedin, Youtube etc. Here the individual gets engaged in different plats forms such as news feeds, advertisements, events, launchings etc. This Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Hence, Social media can promote the products in higher level in the personal life of an individual. The company can strongly recommend the benefits & importance of its products in personalized manner.