Social media optimization means the use of many social media communities to create publicity for a product, brand. The social media mainly include the RSS feeds, Social Bookmarking sites, Social networking sites such as facebook, twitter and Google plus and blogging sites. SMO is also similar to search engine optimization in which the aim is to generate traffic and customers to a business website. The technique of social media optimization is used to optimize a website by sharing it all across the social media through internet.