Our Approach Goals Identification The first task is to determine the goals that will mark your social media plan as successful. They can be simply defined as increasing brand awareness, driving sales, generating leads, or creating a community around your brand. A good strategy to follow would be to implement SMART goals. Whatever business goal you choose will determine the best metrics to measure your success. Choosing The Right Audience & Platform To start with, we need to look at the who, what and why of your target customers. Who are they, what are they looking for and why would they pick you over a competitor? A good way to figure that out is by developing buyer personas. We ensure to match the voice associated with each platform and to cater your ads to work well for where you want them placed. Creating & Structuring The Campaign Content The most obvious of these steps is creating the content that will make up the ads for your campaign. We always ensure to write good copy and create CTAs that will elicit the desired response. We're highly responsible for choosing the right keywords for the ad groups, to create a strong structure for your social ad campaigns. This eventually helps you reach a larger pool of potential customers. Budget Plan First and Foremost, calculating the return on investment (ROI) or return on ad spend (ROAS). This is also where cost-per-click (CPC) or cost-per view (CPV) comes into play. How much are you willing to spend throughout your campaign? What would your ideal ROAS look like once the campaign has run its course? Consider how much you’re willing to spend related to how much you’re hoping to make. Results Measuring & Tracking Now onwards, that your ads have begun circulating through the social space, the only way to tell how well your social media plan is doing is by tracking and measuring the KPIs you’ve chosen when identifying your goals. Improvement & Optimization The goal of any social media plan for advertising is to obtain the best results. It's about optimizing your ads to provide exactly that? Taking this step allows you to eliminate what’s performing poorly and invest more in what is working well. The key to success is to analyze the data you collect, learn from it, iterate and apply the learnings to your campaign. This strategy will also increase the other metrics you are considering, such as your ROAS, giving you more bang for your buck. Implementation & Deliverability Unique Ads Unique Custom Advertising Images Social Media Remarketing Campaign & Ad Monthly Advertising Targeting & Copy Tweaks Demographic Targeting Keywords, Interests, User Intent Targeting Custom Targeting Mobile Device Optimized Ads Tracking Pixels Installation Dedicated Social Media Advertising Account Manager Social Ad Comments Monitoring Up to 1 personal Social Media Consultations per Month Mavenwit Standard Monthly Reporting & Analysis Ad Account Setup & Optimization