Our Approach
Goals Identification
The first task is to determine the goals that will mark your social media
plan as successful. They can be simply defined as increasing brand
awareness, driving sales, generating leads, or creating a community
around your brand. A good strategy to follow would be to implement
SMART goals. Whatever business goal you choose will determine the
best metrics to measure your success.
Choosing The Right Audience & Platform
To start with, we need to look at the who, what and why of your target
customers. Who are they, what are they looking for and why would
they pick you over a competitor? A good way to figure that out is by
developing buyer personas. We ensure to match the voice associated
with each platform and to cater your ads to work well for where you
want them placed.
Creating & Structuring The Campaign Content
The most obvious of these steps is creating the content that will make
up the ads for your campaign. We always ensure to write good copy
and create CTAs that will elicit the desired response. We're highly
responsible for choosing the right keywords for the ad groups, to create
a strong structure for your social ad campaigns. This eventually helps
you reach a larger pool of potential customers.
Budget Plan
First and Foremost, calculating the return on investment (ROI) or return
on ad spend (ROAS). This is also where cost-per-click (CPC) or cost-per view (CPV) comes into play. How much are you willing to spend
throughout your campaign? What would your ideal ROAS look like once
the campaign has run its course? Consider how much you’re willing to
spend related to how much you’re hoping to make.
Results Measuring & Tracking
Now onwards, that your ads have begun circulating through the social
space, the only way to tell how well your social media plan is doing is by
tracking and measuring the KPIs you’ve chosen when identifying your
goals.
Improvement & Optimization
The goal of any social media plan for advertising is to obtain the best
results. It's about optimizing your ads to provide exactly that? Taking
this step allows you to eliminate what’s performing poorly and invest
more in what is working well. The key to success is to analyze the data
you collect, learn from it, iterate and apply the learnings to your
campaign. This strategy will also increase the other metrics you are
considering, such as your ROAS, giving you more bang for your buck.
Implementation &
Deliverability
Unique Ads
Unique Custom Advertising Images
Social Media Remarketing Campaign & Ad
Monthly Advertising Targeting & Copy Tweaks
Demographic Targeting
Keywords, Interests, User Intent Targeting
Custom Targeting
Mobile Device Optimized Ads
Tracking Pixels Installation
Dedicated Social Media Advertising Account Manager
Social Ad Comments Monitoring
Up to 1 personal Social Media Consultations per Month
Mavenwit Standard Monthly Reporting & Analysis
Ad Account Setup & Optimization