Social media marketing is completely changing the way businesses connect with consumers. A strong presence in the ever-widening social space translates to a more direct and effective method of boosting brand awareness, expanding customer base, and creating an engaged community around your products and services. With more than 60% of the world’s population on Twitter, Facebook, Pinterest, YouTube, LinkedIn and other top social media networks, there’s no easier way of reaching out to existing and potential clients, and getting relevant feedback from them as well.