Social media marketing managers’ responsibilities revolve around organising and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok ).
Typical responsibilities include:
- Creating content, including text posts, video and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy - Scheduling social media posts using applications
- Interacting with customers and dealing with customers’ enquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analysing the performance of social media campaigns
- Collaborating with colleagues from across marketing departments to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.