Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.
Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
Reports progress to senior marketing management
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Researches and monitors activity of company competitors
Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.