There are almost 2.8 billion social media users worldwide, around one-third of all internet users. That means you can't ignore social media for marketing your business. Social media is a great tool to give customers a personal connection with you.
In addition to the huge audiences, most social media sites have the added advantage of analytics, giving you more data about your audience's composition and preferences than ever before. In short, social media is a major vehicle for business growth.
With social media marketing, you can connect with customers on their preferred platforms. You can use YouTube, Instagram, Twitter, Pinterest, Facebook, or other social media platforms to grow a loyal following and sell products.
How can your business benefit from social media marketing?
You can build relationships. Social media is ideal for making connections and growing a community. Over time, social media can help you improve customer loyalty.
You can offer customer service. Since social media allows for public commenting and private messaging, you can rely on this channel for simple, cost-effective customer service.