If the importance of Social Media Advertising can be measured, compared to Search Engine Advertising, it would be the size of a tomato, and Search Engine Advertising: The Globe! Yes, it is massive. People without social media use search engines multiple times per day. And if you don't show up, you don't exist Advertising on Google and Bing provides you with extra layers of coverage, literally driving business to your front door. This includes quality content and of course, a quality website is needed!