Onboarded clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy. Conducted keyword research to determine most profitable, lowest cost search terms for clients. Conducted competitor research with Spyfu to understand competing website’s digital ad strategies. Generating Reports with Supermetrics on Campaign Performance Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. Restructured existing Google Ads Campaigns to eliminate inefficiencies and optimize performance. Specifically focused on ensuring proper structure of ad groups and proper match type for keywords. Sample Google Ads Structure Spreadsheet via Google Drive Optimized Landing Pages to improve Ad Quality Scores. Ran Facebook and Instagram Ad Campaigns for Lead Generation. Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions. Launched Remarketing Campaigns to help clients continue to reach customers after they leave their website. Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns