Manage social media marketing campaigns and day-to-day activities including: - Develop relevant content topics to reach the company’s target customers. - Create, curate, and manage all published content (images, video and written). - Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. - Conduct online advocacy and open a stream for cross-promotions. - Develop and expand community and/or influencer outreach efforts. - Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). - Design, create and manage promotions and Social ad campaigns. - Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. - Analyze key metrics and tweak strategy as needed. - Compile reports for management showing results (ROI). - Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. - Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. - Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. - Monitor trends in social media tools, applications, channels, design and strategy. - Implement ongoing education to remain highly effective. - Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. - Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.