For the past decade, I have conducted several successful social media marketing campaigns. Specifically, I helped to launch the initial social media platforms for Wayfair.com, a leading online retailer of home goods. Part of our strategy was to drive branding and engagement through online contests. Our Wayfair contests attracted thousands of participants, and helped to drive nearly $2 million dollars in incremental income. I have also established and grown followers, fans, leads, and engagement for management consultants, gamers, a life coach, a dog treat brand, and even the Brown University Club of Boston. Much of my social media marketing work also includes updating and upgrading content on company sites and blogs to drive more interest.