Develop or optimize a social media strategy to help achieve your business goals Step 1: Audit and Evaluate Social Media Landscape Step 2: Develop and deliver an actionable social media strategy to achieve your business needs Step 3: Execute, Manage and Optimize a. Create or optimize Facebook page setup b. Write copy and develop images for a monthly or weekly content calendar c. Daily monitoring (includes responding to users via social channels or notification/escalation to client contact as needed) of brand mentions, ad-hoc social posts d.Weekly report on social media program performance and recommended optimizations shared via a brief call with client