What’s the newest marketing method that’s all the rage these days? Without a doubt, it’s social media marketing. This includes using social media networks like Facebook, Twitter, YouTube and others to connect with prospects like never before. So is social marketing just hype? Will it help your business? The answer is yes but only if your business fits into the social media world mindset. Surprised I didn’t say social marketing will work like gangbusters for any type of business? Unfortunately, it doesn’t but the good news is it works for more businesses than not. All About Relationships If social marketing is a good fit for your business, Four Step Marketing Consulting can implement a number of strategies that can help you connect with friends, followers, fans and more. Facebook – Fan pages and fans, groups and members Other Social And Viral Services Sending friend requests, posting tweets, and uploading videos aren’t the only ways to go about social media.HSM also specializes in viral social media services: Viral podcast creation with a high volume of listeners Viral blogging with a high volume of readers App creation and development Forums and community website creation