Create and optimize content for social platforms and execute daily posting across Facebook, Twitter and Instagram and LinkedIn Generate, edit, publish and share content that builds meaningful customer engagement and drives traffic Track weekly page analytics and growth, as well as performance of sponsored social media campaigns Manage audience engagement campaigns Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements) Follow overall marketing strategy to create content schedule of strategic social media campaigns Assist in required day-to-day updates and management of our social media accounts