Social media optimisation (SMO) is the process of optimising a company's social media presence to increase visibility, engagement, and traffic. The primary goal of SMO is to increase brand awareness, build a strong online reputation, and ultimately drive more conversions and revenue.

There are several key steps involved in SMO, including:

• Choosing the right social media platforms

• Creating compelling content

• Optimising content for social media

• Building a strong community

• Analysing data:

• Staying up-to-date with trends

Overall, social media optimisation can help businesses increase brand awareness, engagement, and traffic by creating and sharing high-quality content, building a strong community, and staying up-to-date with social media trends and best practices.