Social media optimization is the use of the social media local and the global communities, business communities to increase the awareness about the product, brand and the event. There are various types of social media involve in this such as social news, bookmarking sites and the social networking sites such as twitter, facebook (which are the leading social networking sites). There are also many other social networking sites such as plurk, stumbleupon, tumblr, pinterest etc.In simple terms, social media optimization refers to optimizing a website and its content by sharing it across social media and networking sites. Social media optimization is the process that makes the social media work for you. It means that how social media is helping you to increase the number of viewers on your website by Find the new potential customers Improve your referral rate. Increase the search engine results for your website. There are some rules that we need to keep in mind when we are working on a website to increase its views: Link Posting: Posting the link of the website on social media is very helpful for the optimization of the website. The link can be posted to the number of pages on social media to increase the visibility of the website. For SMO, we need to create social accounts on all social media sites. Then post links that redirects to your website in all social media accounts to increase traffic on the website. We can create social media account on flickr, twitter, facebook, google plus, linkedin, stumbleupon etc. Social media sites helps to incease the number of views on your website that automatically grows your business. Write the Relevant Content: Writing relevant content for a website is the first thing that user consider about a website. If a user gets the information on a webpage for which he is making searches, it is known as successful search. Choosing right Cover for your Facebook Profile: Facebook cover picture.