social media optimization ensure a website or web page receives additional links to highly visible and popular social networking sites such as Facebook,and Instagram. With that, the website or landing page must undergo changes around its content, its call-to-action messaging, meta tags, keywords and all media rich elements with the goal in mind to better engage your readership. including this it enhances your reach on social platforms and that redirects that audience to your website it targets your relevant audience on dual basis..