I have been in Paid Media for over 20 years and work with clients on paid ads on Google, Facebook, Instagram, TikTok, LinkedIn, Amazon, YouTube, and Twitter, to name (quite) a few. :-)
I am data-driven and conversion-centric.
I complete a full competitor analysis and measure industry benchmarks when entering a campaign.
After launching a thoughtful testing activation, I work to set internal benchmarks that help guide future full spend campaigns that deliver success on all KPIs.
I provide transparent analytics reports and next steps at the end of each activation sprint.