Perception monitoring is a Social media Business Intelligence platform delivered by Geomeme. Perception Monitoring is a web application to provide the analysis and reports of what end user feels about the business based on the data gathered from various web resources. Application uses Dunda's Charts control to provide the visual representation of the various reports like sentiment evaluation, self evaluation, trend summary, competitive evaluation using a given range of dates and parameters like topics which the data talks about resources from where the data gathered etc. Some of the features of perception monitoring include real time listening and engagement, competitive intelligence tracking, sentiments and topic mining, community management in social cloud, rigorous data search capabilities and report management, tagging and tracking conversations and content in a single click. These reports will be helpful for the end user to make changes to his business decisions by providing the intelligent information about his business. Application also presents the data in easier way to the end user.