Engage your current and potential customers with social media marketing. Social media for marketing can enable further reach to more customers for your brand and business. Further build your relationship with your customer base which will in return help to drive traffic to your website, increase conversions, brand awareness, establish brand identity and positive brand association. Establishing an interaction and communicating between your brand and the customer. Social Media Strategy will examine your goals and vision and create a strategy to execute creating content that attracts attention and encourages readers to share it and engage with it. This may be specific to products/services that are being released, establishing a new social media account, using multiple accounts to promote your business.