- Crafts custom social strategies for national and international brands. - Lead brand and competitive research to identify new strategies and digital opportunities for clients. - Partner with creative teams to develop integrated campaigns that leverage digital and social platforms for clients. - Provide forecasted benchmarks and KPI's as well as goals to ensure that each campaign is delivering results that align with clients' business objectives. - Identify opportunities for brands and campaigns to implement paid media support via social platforms (Facebook, Instagram, Snapchat, Twitter, YouTube, etc). - Recommend social media ad placements and budgets for day-to-day social content and larger campaign initiatives. - Define opportunities for optimization tactics include ad-types, marketing objectives and overall social content/messaging.