Promoting your brand and engaging with customers and prospects on social media sites is a 24/7 job. People tweet, update Facebook and browse Pinterest at all hours of the day and night. During those hours they are doing more than just pinning pretty pictures they are forming opinions about your company. For instance, according to Nielsen research, 68% of consumers go to social networking sites to read product reviews. On top of that, 59% of consumers say user-generated product reviews have a significant impact on their buying behavior (Monetate). If you don’t currently employ a full time social media manager, a social media virtual assistant is your next best option. Create your custom Facebook business page Hire a social media virtual assistant who can keep help manage your social media profiles when you can’t.