Social Media is playing an increasingly important role in the way that we find and share information online. That is why I always discuss integration with social media at an early stage of the website specification process. It is possible to use information from social media sites such as Facebook, Twitter and LinkedIn on third-party websites, and have information going the other way so that comments and posts written on a site are posted to social media sites. The level of interaction depends entirely on your needs, but the important thing is I have an expert understanding of what is possible. Updates in the field of social media are made every day, so I ensure that I keep my finger on the pulse by staying up-to-date via blogs and forums.