Can you get your message across in 140 characters or less? Social media is the best way to connect with your clients or intended audiences. I have experience with both Facebook and Twitter. If you are looking for that element for your organization where you can get immediate feedback from your clients and be able to quickly correspond with them, then adding social media would be beneficial to you and your organization. I have had my own personal social media sites as well as ran social media accounts for my blogs and I served as the regional director of online communications for a state-wide nonprofit organization. I can bring any of your ideas to the social media platform to elevate you and your organization in a positive manner.