My effectiveness in communication is making big ideas practical and applicable to readers. In writing, it's great if your idea is huge, whether it be for a product, promotion, institution or business, but if it can't be phrased in such a way that it can fit and stick in your target audiences head, then you may as well not have it at all.Go to www.micahskogen.com to see my work, if you like it, let me know and I'll work for you.