It’s a well known fact that google and other search engines reward sites that load quickly with higher rankings. Obviously if your site is slow your visitors will quickly hit the back button and and view your competitors business instead. Another scenario is if your visitors come through a direct link maybe from an advert, a link in a blog post or they see your address on a business card for example, they will be less likely to take action ie. subscribe or buy something if your site frustrates them! Whats’s Included? ? Optimising your images so that the file size is reduced whilst maintaining the quality. ? Check to see if any of your plugins are not compatible with each other. ? Reduce load time by decreasing the size and number of CSS and JS files. ? Enable HTML and XML minification. ? Enable Page and Browser Cache. ? Enable Gzip compression. ? Liaise with your hosting company if needed. Please take a look at some recent test results for wordpress sites that I have helped to improve. Note: Nearly all sites can be improved in terms of speed but if your hosting company or your theme is not of good quality then the results will be reflected in this.