A splash screen is a graphical interface displayed when an application is launched, serving as an introductory or loading screen while the app initializes. It typically includes a logo, app name, or branding elements designed to create a positive first impression and reinforce brand identity. The splash screen ensures a smoother user experience by masking the loading process, providing a visually appealing transition as the app prepares its core functionalities. In mobile and web applications, splash screens can also be customized to display animations or progress indicators, adding an interactive and engaging touch while maintaining performance and load efficiency.