are spending big bucks to attract as many new customers as possible. That leads to some good marketing campaigns. It can also lead to bad campaigns.

Enter PointsBet Sportsbook. While looking to promote its new relationship with former New Orleans Saints quarterback Drew Brees, the brand released an advertising video that appeared to show lightning striking Brees while filming a commercial in Venezuela.

“Drew Brees was struck by lightning in Catatumbo while we were recording a commercial south of Lake Maracaibo. It happened a few hours ago. More information shortly…” the tweet reads in Spanish.

PointsBet followed with a statement on the apparent disaster:

“We are aware of the media coverage regarding PointsBet brand ambassador Drew Brees. We are in communication with Brees’ team and will continue to monitor events throughout the coming hours. At this stage we will not be making any further comment,” PointsBet Sportsbook tweeted.

The apparent marketing ploy lead to Brees (seen above on the sideline of a November game last year) having to actually deny he got struck by lightning: