Sr. Content Strategist & Marketer

I'm a content strategist with 10+ years of experience in various industries including mobile technology, finance, energy, eCommerce, publishing and retail. I have the proven ability to boost conversion rates and improve user engagement through strategic content marketing and carefully defined KPIs across any digital space. Strategic — I create content models, road maps, editorial calendars, styleguides and audience personas. I collaborate with cross functional teams (product, development, engineering, creative) to ensure a consistent brand identity and best practices for content creation. Creative — I write, wireframe, optimize and I write some more. My portfolio includes work from companies such as SolarCity and Line2 where I was responsible for content marketing efforts. Check out my infographics, social campaigns, blog posts, landing pages, email templates, promotions and more. Each with its own success story. Analytical — I establish KPIs for determining successful content. I advise on best practices for metrics tracking. I rely on SEO and user data to support any decision. I monitor analytics and develop AB testing strategies based on performance results.