s an accomplished performance marketing professional with 4 years of extensive markets experience both in brand and client side, I am highly skilled in implementing and optimising paid advertising channels (keyword analysis, CRO, analysing traffic sources, customer journeys, multi-channel attribution modelling) improving landing pages and content to boost market expansion by collaborating with other teams. Additionally, competencies in data analysis let me create my own custom reports quickly and not stick to capacities of analytics platforms or third party tools. Some highlights from my background: Utilizing the marketing channels such as SEA, GDN, App Search Advertising, Social Media, Youtube Video Advertising, RTB, third-party tools and email advertising. Strong foundation and self-confidence for managing international markets & branding across different B2B & B2C industries. Advanced knowledge of setting up and optimizing Google Analytics/Facebook Analytics and tracking/conversion pixels together with Google Tag Manager. Mastery in campaign optimization, testing different biddings(CPC,CPA,CPI), channel attributions, conversion actions(CRO) and implementing A/B test projects. Managing and forecasting KPI targets(ROI, ROAS, CR, LTV etc.) and a budget allocation for online marketing channels. Managing and scheduling creative assets, landing page tests, SEO improvements to drive desired results. Extensive custom reporting & performance measurement based on data analysis skills through third party tools Google Data Studio,Adjust, Optmyzr, Microsoft Excel, SemRush SPSS, R.