"There is no second chance for a first impression." Oscar Wilde Attract the attention of consumers to the store and ensure that this first impression is a unique, attractive and enriching experience that communicates the values of the brand and connects with the expectations and needs of the consumer. I am a professional specialized in retaill, focused on the design, implementation of commercial spaces and experiences that approach brands and consumers using the communication tools of Store Design and Visual Merchandising Currently in charge of the Store Design & Visual Merchandising department at Estee Lauder Companies for South America, leading a creative team that simultaneously develops projects for 12 luxury cosmetic brands in each of the countries. Collaborative relationships also extend to the great staff of shopfitters and suppliers throughout the region with whom they are always looking for the best materials and techniques for the construction and manufacture of luxury furniture with the high standards required by this industry. Creativity, excellence in execution, attention to detail and teamwork, are skills that I enjoy putting into practice, when addressing projects with the adrenaline that imposes the time, deliveries, seasonal implementations and the continuous and interesting movement of the retail world.